韩国1.5分彩

专家服务>鹰目案例 > 粉丝为庆祝吴世勋出道10周年在韩国首尔投放公交广告
粉丝为庆祝吴世勋出道10周年在韩国首尔投放公交广告

粉丝为庆祝吴世勋出道10周年在韩国首尔投放公交广告

北京全星时空科技有限公司 杂类 北京市
韩国

与鹿晗同为EXO成员的吴世勋也在4月份过生日,粉丝们在韩国首尔投放了弘大7733路公交车身广告,为偶像做生日应援。

16   浏览 2016-05-23
设计创意

鹰目投放

  FENSIHAOTOUGUANGGAOYINGYUANMINGXING,NAXIERENHUOQULE“YINGYUANWENHUA”BAOLI?

  SHINIANQIAN,ZAIHENDUORENYANZHONGYOUYIQUN“BUKESIYIDEFENGZIHESHENJINGBING”ZAIDAJIESHANGWEI“CHAONV”LIYUCHUN、ZHOUBICHANGQIANGSHOUJITOUPIAO,ZAITIEBALICHEYEGUANSHUI、SHUABANG;SHINIANHOU,YOUYOUYIPI“FENGKUANGDEHAIZI”ZUODENGPAI、LAHENGFU、MAIGUANGGAOWEIWEIOUXIANGZAOSHI,JIZIWEIOUXIANGSHUSHEN,SONGLIWUWEIOUXIANGYIJIOUXIANGDEGONGZUORENYUAN。

  4YUE20RI,LUHANGUO26SUISHENGRI,BEIJINGDEFENSIBAOBEIMENTOUFANGLEYIGEYUEDEQINGSHENGGONGJIAOCHESHENGUANGGAO,GUANGZHOUDEFENSIBAOBEIMENJIANGGAOGAOSONGLIDEGUANGZHOUTAZUOWEIBIAOBAIDEDAOJU;4YUE23RI,POHAIZHENZAISHOUERJUBANCHUDAOSHIZHOUNIANFENSIJIANMIANHUI,ZAISHANGHAI、BEIJING、TAIWANHEXIANGGANGDEFENSILIANMINGWEIPOHAIZHENZUOLEGONGJIAOCHEZHUHEYINGYUANGUANGGAO;YULUHANTONGWEIEXOCHENGYUANDEWUSHIXUNYEZAI4YUEFENGUOSHENGRI,FENSIMENZAIHANGUOSHOUERTOUFANGLEHONGDA7733LUGONGJIAOCHESHENGUANGGAO,WEIOUXIANGZUOSHENGRIYINGYUAN。

粉丝为庆祝吴世勋出道10周年在韩国首尔投放公交广告

韩国1.5分彩  FENSIWEIQINGZHUWUSHIXUNCHUDAO10ZHOUNIANZAIHANGUOSHOUERTOUFANGGONGJIAOGUANGGAO

韩国1.5分彩  “JINIANQIAN,NEIQUNZHUIXINGDEWEICHENGNIANRENFENSIFUMUKANDAO‘MOUMOUFENSIYOUWEISHEISHEISHEIZUOCHUJINGRENJUDONG’DESHIHOU,DOUHUISHUO‘YAOSHIWODEHAIZI,WOJIUYIBAZHANGSHANSITA。’RUJINBUTONGLE,JINGJITIAOJIANSHANGKEDEFUMUDUIHAIZIZHUIXINGDABUFENDOUSHIZHICHIKUANRONGDETAIDU,FENSIJIOUXIANGYOUQIANHUALE,YEJIANLILETAMENDEXIAOFEIXIGUAN。QUNIANWOMENWEITFboysDEFENSITOUFANGLEHUWAIGUANGGAO,JINNIANYIJINGLIANXUWEILUHAN、POHAIZHEN、WUSHIXUNDENGSANWEIMINGXINGDEFENSIZUOHUWAIGUANGGAOYINGYUANLE。”YINGMUHUWAIGUANGGAOWANGSHICHANGYINGXIAOZHONGXINZONGJIANSHUODAO。

粉丝应援既有个人也有集体的行为

  FENSIYINGYUANJIYOUGERENYEYOUJITIDEXINGWEI

  有个人粉丝的消费行为

韩国1.5分彩  MEITICENGBAODAOGUOYIWEIWUSHIXUNDEHEGEFENSIXIAOYU“WEILEGENGKAOJINOUXIANGWUSHIXUN(EXOZUHECHENGYUAN)”XUANZELEQUHANGUODUGAOZHONG,“SUIRANSHIWEILEZHUISUIOUXIANGERQU,JIARENYESHIHENZHICHIDE。DIYICIGENJISONGEXOHUIGUO,HAISHIMAMATONGXINGDENI。”TASHUODAO。

韩国1.5分彩  JIEJIDUNJIUDIAN、GENJISONGOUXIANGHUIGUO、KANBIANLEEXOZHEIYINIANZAIGUONEIDESUOYOUYANCHU、ZIJIMAILEZHUANYEPAIZHAOSHEBEI、MAILEOUXIANGSUOYOUDEZHOUBIANCHANPIN、GENPIAOWUGONGSILIANSHOUDAOMAIJIFENSIMENPIAO、GENHUANGNIUZHOUXUAN(DANGRANYESHOUPIANGUO)DAOWEILEOUXIANGCHUGUONIANSHU……KEYISHUO,XIAOYUSHIDANGXIAGUONEIYINGYUANMINGXINGFENSIDEYIGEDIANXINGXIEZHAO。

  也有集体狂欢的消费体验

  XIANGDUIXIAOYUZHEIZHONGJINGJITIAOJIANKUANYUDESANFEN(MEIYOUCANYUQUNTIHUOSHETUANDEFENSI),YOUTUANTIGUISHUDEFENSIMENTONGGUOJIZIZHONGCHOUDENGFANGSHI,LINGFENSIYINGYUANCHAOYUEGERENXIAOFEIJIEXIAN,BIANDEGUIMOHUA、ZHUANYEHUA,GUIFANQIEGAOJI。

韩国1.5分彩  ZAILUHANGERENYANCHANGHUIXIANCHANG,FENSISONGLETAYIXIANG“XIANCHANG1731RENGONGTONGDAILUJIAO(GUANFANGRENZHENGYINGYUANWU)”DEJINISISHIJIEJILU。SHANGGEYUEZAIBigBangDEYANCHANGHUIXIANCHANG,SHOUJU150YUANYIZHIDEZHENGBANHUANGGUANDENG(GUANFANGYINGYUANWU)DE“ZHONGSHIFEN”YUTOUDAIBIANYIDESHANZHAIHUANGGUANFAGUDE“WEIFENSI”,ZHANKAILEYICHANGJILIEMAZHAN。

2015年王源生日粉丝们的应援行动

韩国1.5分彩  2015NIANWANGYUANSHENGRIFENSIMENDEYINGYUANXINGDONG

  LINGWAI,SHIWUYINGYUAN(TANBANSHIWEIOUXIANGYIJIGONGZUORENYUANSONGCHIDE)、LIWUYINGYUAN(OUXIANGXUANCHUANQIHUOTESHUJIERIZHUNBEIGEZHONGLIWU)YESHICHANGJIANDEXIANXIAYINGYUANFANGSHI。

  QUNIAN,TFboysCHENGYUANZHIYIDEWANGYUANGUO15SUISHENGRISHI,FENSIXIEHUI“WANGYUANQISHIZHAN”LIELESIWUSHIGEYINGYUANXIANGMU:BAOKUO20DUOKUAILEDGUANGGAOPAI--QIZHONGBAOKUOWEIYUZHONGQINGDEYAZHOUDIYIDALED,GAO125MI(JUCHUANJIAGESHI5FENZHONG3WANYUAN),WANGYUANDEFENSIBAOLE3TIAN;NIUYUESHIDAIGUANGCHANGDELEDGUANGGAOWEI;ZHONGQINGJICHANGDEDENGJIPAIYEBEIYINSHANGLEWANGYUANDEZHAOPIAN;ZAIZHONGQINGDIANSHITAIYIDANGGAOSHOUSHIFANGTANJIEMUZHONGTOUFANG15MIAODEGUANGGAO,ZAIWANGYUANSHENGRINEIYIZHOUMEITIANGUNDONGBOFANG。

  五类人“粉丝应援”中获暴利

  ZHANZI,YOUXIEZHANZIHENHUIZHUANQIAN。SUOWEIZHANZIJIUSHINEIXIEZHUANZHUYUGELEIYINGYUANHUODONGDEFENSITUANTI,TAMENBINGFEIGUANFANGHOUYUANHUINEIYANGDEPANGDAZUZHI,TONGCHANGZHIYOUSANWUGERENZUCHENG,DANQIANXIAN(DANFANOUXIANGCHUXIANDEDIFANG)、MEIGONG、XUANCHUANDENGGONGZHONGQIQUAN。WUSHIXUNDEHEGEFENSIXIAOYUZAIBAODAOZHONGZHICHU:“YINWEIEXOHENSHAOCHUBANGUANFANGPB(PhotoBookXIEZHENTUCE),GUONEIDEYIXIEZHANZIJIUHUIZIXINGYINSHUA,RANHOUYIGAOJIAMAIJIQITAFENSI。”

韩国1.5分彩  XIANGJIZULINXINGYEYECONG“FENSIYINGYUAN”ZHONGFENDELEYIBEIGENG。YOUYUFENSIDUIQIANXIANDEZHAOPIANYOUXUQIUQIEXUYAOGAOPINZHIDEZHAOPIAN,ERDADUOSHUFENSIYOUBUHUIGOUMAIDONGZEJIWANYUANERQIEPINGSHIYONGBUSHANGDEZHUANYESHEYINGQICAI,SUOYIXIANGJIZULINXINGYEYEJIUCONGZHONGHUOLILE。

  JUYOUYIDINGMEISHUGONGDIDEFENSIZHUANDALE。ZHEIXIEFENSIYIXUEMEISHUDEPIANDUO,TONGCHANGYIMINGXINGDEKATONGXINGXIANGWEIJICHUZHIZUOWANOU、SHOUJIQIAODENGZHOUBIANCHANPIN,ZHEIQUNRENKAOZHEIGEZHUANLEHENDUOQIAN。BIRU,YIWEILUHANDEFENSIYINHUALUHANDEKATONGXINGXIANGZOUHONG,ERHOUZAIQIWANGDIANYIDANJIA80-100YUANSHOUMAI“YAYALU”PINPAIWANOU。

  HUANGNIUCONGTIEFENMENSHOUZHONGZHUAN“JIHUMEIYOUCHENGBEN”DEQIAN。CENGYOUMEITIBAODAOYIWEISHENZHENHUANGNIU,TASHUO:“ZAITAMENYANLI,YOUMINGXINGHEYINGXUQIUDEFENSISHIMUQIANZUIDADESHENGYI。YOUDEFENSIBUXIZHONGJINQIUHEOUXIANGHEYING,ERQIEYOUJIAYOUSHI,BIRUTFBOYSHEYINGZUIGAOKEDA2WANYICI。”YINFENSIYOUZHEIXIEXUQIU,HUANGNIUHUIBIANSHENMEITIXINGYEDEJIAJIZHE、ZHUBANFANGDEJIAGONGZUORENYUAN、JIABAOANDENGGELURENMA,LAIZHUANZHEIBI“JIHUMEIYOUCHENGBEN”DEQIAN。

  ZHUANYEYINGYUANGONGSICONGCEHUADE“YINGYUANHUODONG”ZHONGLAODAOYOUSHUI。YOUYIXIEZHUANMENCONGSHIBANGZHUFENSIZUZHIYINGYUANDEGONGSIZHENGMANMANCHUXIANZAIRENMENSHIYE。SHENZHENYIJIAJIAO"MOFANSHENG"DEGONGSIQIANTOUZUOFENSIZAIGUANGDONGDEGONGYIXIANGMU,ZHUANYEYINGYUANGONGSIKENDINGHUIZAIZHEIXIEHUODONGZHONGLAOYOUSHUI。

  SHEHUIHUANJINGHESHISUYANGUANGDEGAIBIAN,RANGYINGYUANWENHUAMANMANBIANCHENGLEXIANGYANXIAZHENGHUOREDEWANGHONGXIANXIANGYIYANG,YOUZHEIGEPANGDAQUNTIZHICHENGDEPANGDAXIAOFEIBEIHOU,YIGEJINGJILIYILIANTIAOYEZAIZHUJIANCHENGXING。DANGRAN"YOUGONGXUGUANXIJIUYOUMAIMAICHANSHENG,DANGZHONGYEYOUBUHUAIHAOYIDEZUANKONGZIDEREN,DANZHEIBUJIUGENQITARENHESHANGYEXIANGGUANDEXINGYEYIYANGMA。"YENEIRENSHIZHICHU。(WEN/ZHANGWENWEN)


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